The Future of Events is Hybrid

The pandemic has completely changed the game for marketing and organizing events. Event attendees have become fluent in virtual technologies. In an industry where brands are racing to deliver innovative event ideas without compromising the experience, read on to learn how an event technology supplier in the Philippines pivoted to virtual and hybrid events.

The main goal of hybrid events is to engage as many attendees as possible, wherever they may be. It also allows person to person engagement among the participants in order to mimic real life human connections. By offering flexibility and accessibility, hybrid events also provide the opportunity for even more people to interact with your content and your brand. 

The first Philippine-based virtual event platform, Webplay Virtual Events by Waveplay Interactive, offers fully custom virtual venues from interface, features, and back end specifications. In a span of 6 months, Webplay has successfully powered hundreds of virtual events for leading local and global brands. Its work has ranged from product launches, conferences, year end parties, virtual expos, sales rallies, and activations. Some of its notable works include PH Digicon, Coke Studio Virtual Zone, Coca Cola 2021 Virtual Sales Conference, and 50th PCP Gold Virtual (2020).

Webplay highlight features include interactive lobby activities that resemble on ground side activities to make the experience better and more engaging for your participants. This includes customizable virtual photobooths, video booths, augmented reality, booth exhibits, and leaderboards. Webplay also offers networking lounges and live chats to allow your audience to converse and discuss topics about the event.   Allow your attendees to engage in meaningful exchanges by asking questions for direct responses on our Q&A. If you are in need for ice breakers, worry no more because Webplay also incorporates live games and other custom-branded games according to your event’s theme and branding. 

Webplay Virtual Event is entirely a browser ­based experience without the need to install any applications. It is intuitive and easy to use and can be navigated using different devices such as laptops, tablets, IOS and even Android phones. It is fully customizable depending on what your brand and company needs. It is fully immersive and interactive and is the most ideal way to give your participants a unique online experience in this era of new normal. For you as a host, Webplay Virtual Event also gives full access and visibility into comprehensive reports and analytics which you can use to assess your event. Furthermore, this online platform has security access features to ensure the privacy of your participants. All of these benefits and more will ensure that your event is a granted success. 

Waveplay Interactive also offers touchless or contactless interactives to engage with your consumers in a safe way. 

This augmented reality meet and greet activity is an excellent way to promote brand endorsers and simulate an actual photo op.

Touchless or contactless event ideas are a must when you begin your on ground events as it promotes your event as responsible and thoughtful of the attendees’ well being. With social distancing measures in place, virtual and hybrid events are here to stay.