Hybrid Events During COVID-19 and Beyond
Hybrid events are a combination of physical and virtual events. These refer to events held in physical venues wherein the audience can still participate virtually through online platforms. Virtual and hybrid event platforms combine hardware, software and service to bring important events to distributed audiences without the limitations of physical settings. The first homegrown virtual event platform launched in the Philippines is Webplay Virtual Events by Waveplay Interactive. This virtual event platform has been utilized by the biggest brands and companies for product launches, grocery expos, medical conferences, brand events, business conventions, exhibits, showrooms, virtual booths, and many more.
Research and surveys show proof that the present and future of the event industry is going hybrid. A survey conducted by etc.venues during its first hybrid event in 2020 revealed that almost three-quarters or 73% are planning to combine in-room and virtual events even before the end of the year. Another survey performed by e27.com reported that 60% of their respondents believe that digital conferences will play a big role in the future. Meanwhile, a research project by MPI participated by meeting professionals, event delegates, technology vendors, and consultants also showed that more than 70% of the respondents think that hybrid events are vital for the future of the industry.
If you are wondering why an overwhelmingly high number of respondents affirm the strength of hybrid events, it is because hybrid events are a one-stop shop. You can showcase a convenient and fully-branded experience from registration tools or portal to a 360 panoramic lobby, video/livestream with polling and Q&A, virtual photo booths and virtual video booths, and even custom‐made interactive games that suit your event and its objectives. You can also allow your participants to communicate with each other through live video chats, chat boxes and meeting rooms. To further strengthen the linkages, you enable your exhibitors and sponsors to engage with the attendees through virtual halls and exhibit halls.
At times like this where access and convenience for participants is a priority, Webplay Virtual Events is the answer. It is entirely a browser-based experience without the need to install any applications and can be navigated using different devices such as laptops, tablets, IOS and even Android phones. Furthermore, it is fully customizable depending on what your brand and company needs. It is fully immersive and interactive and is the most ideal way to give your participants a unique online experience in this era of new normal.
Webplay has successfully hosted the biggest virtual and hybrid events in the Philippines, including WHO World TB Day 2021, PCCP Red Pulmo Virtual Convention, PH Digicon 2020, Global Resolve Virtual Summit and PCP Gold Virtual. At Waveplay Interactive, our aim is to help you achieve the online event that you have envisioned. Get in touch with our team to see how we can help you in your virtual event planning.