Vitasoy MilkyTown Hybrid Activation
With social distancing measures in place due to the pandemic, how do you reach your target consumers and create an experiential connection with them?
The Vitasoy MilkyTown Hybrid Event Activation by Whitecap events in collaboration with Webplay Virtual Events is a great case study. The Vitasoy truck went around Metro Manila to give away Vitasoy goodies in malls, households, and neighborhoods. To receive your Vitasoy goodie, you must register at the Vitasoy MilkyTown Virtual Neighborhood Microsite where you can participate and earn points through a number of interactive activities.
Visit your Vitasoy MilkyTown neighbors Danica Sotto, Nanay Isha, Thea Sy Bautista, Haidee and Hazel’s houses and enjoy the special content they prepared for you.
Drop by the Virtual Photobooth where you can take snaps and spice up for your photos with custom Vitasoy themed stickers, ready for sharing to your social media accounts.
Post your shoutout at the Live Freedom Wall, and read up on other guests’ messages, too.
Have fun at the Milky Playground and score more points at the Milky Blends Interactive Game.
If your cravings for Vitasoy still need satisfying, then head on over to the shop to have products delivered to your doorstep.
Guests who earn at least 100 points qualify for the raffle to win gadgets and gift cheques. Winners are announced in the virtual event microsite’s Announcement Wall and Vitasoy’s Facebook Page.
Customize your brand’s very own interactive Virtual Event / Hybrid Event microsite using the Webplay Virtual Events Platform by Waveplay Interactive. The Webplay Virtual Events Platform has been the Philippines’ leading provider of custom Virtual Venues, having served over 50 customized, user friendly, and highly stable Virtual Event Spaces for some of the top local and global brands, within a span of only 7 months since the Covid Pandemic lockdown. From Virtual Sales Rallies, Conferences, Activations, Product Launches, Webplay Virtual Events offers tailor fitted experiences to match each unique event’s objectives, while filling it with fun interactive activities and networking to simulate on ground experiences.
And if you’re already planning your hybrid events in the coming months, take a look at our Touchless Event Technology options to make your concepts future forward whether online or on ground.