Top Digital Trends that You Need to Know for your Events
The world is evolving and with the rise in digital trends, you and your brand should catch up with what’s in and new in order to stay on the lead. Here are some top virtual event ideas you can incorporate into your strategy:
1. Augmented reality. Augmented reality is increasingly used by brands in order to provide quality immersive and engaging experiences for their customers. AR can be used for a variety of purposes from providing entertainment to boosting brand awareness and even including it as an activity in your virtual event. In the Philippines, Webplay Virtual Events by Waveplay Interactive is the first supplier organizer to launch our own virtual events platform. One of our offerings related to augmented reality is Webplay AR. Webplay AR is a web-based platform that allows you to create augmented reality experiences for your target market anywhere, without the need to download any apps. What is more exciting is that it works is that it works on different devices from laptops, tablets, iOS and Android, making it readily accessible to your target audience. Check out Webby, a virtual mascot https://www.youtube.com/embed/dyiVPzdOEHc
2.Virtual games. Another virtual engager offered by Waveplay Interactive is Webplay Games. From the name itself, web games offer an exciting way to engage and entertain your audience anytime, anywhere on any device. With fun activities that work via click, touch, drag or slide, you will never worry about how to capture your target market’s attention. Whether as a stand-alone activity or integrated into our Webplay Virtual Events platform (a Philippine based fully customizable platform for your next virtual event) or virtual booths. Check out Vitasoy’s Milky Blends Games https://www.youtube.com/embed/KRl0PG1-Iv0 and Cyber Smart’s Cyber Race https://www.youtube.com/embed/mUKborVeeAA as examples.
3. Instagram and Facebook AR filters. The trend nowadays is towards leveraging and enhancing customer experience and one way to do this is through using augmented reality filters. Augmented reality filters are a fun way to increase brand awareness and engagement. These customizable filters can incorporate interactive elements tailored according to your brand and your own quirky ideas. Target your audience through Facebook and Instagram with irresistible and fun AR camera filters such as this one https://www.youtube.com/embed/Ut-t2VuLuk0
4. Hybrid and online virtual events. Large gatherings are not allowed nowadays but you can bring these events online. Webplay Virtual Events by Waveplay Interactive offers the most convenient platform for your next online event. This is an online platform that provides everything you need from registration, video/livestream with polling and Q&A, chatroom, virtual photo booths and virtual video booths, and even provides your brand with custom‐made interactive games that suit your campaign. Webplay Virtual Events boast a long list of collaboration with the biggest brands and events in the country like the recently concluded PH Digicon 2020 https://www.youtube.com/embed/uF5km6Yjf-o and Coke Studio Virtual Zone https://www.youtube.com/embed/ky0NMHSfu1A. All of these events using the Webplay platform are browser-based and can be used in any typed of devices whether your participants are using iOS, android, desktop, Mac, or tablets. For event organizers, Webplay also offers comprehensive data analytics that will be useful for you and your brand’s evaluation and future endeavors. Contact us at Waveplay Interactive, the standard virtual event supplier here in the Philippines for more details.