The Benefits of Experiential Marketing
More brands are shifting their strategies towards experiential marketing but what is it exactly? It is a strategy that invites the audience to interact with your brand and products in a real-world situation. It provides a tangible material to show your customers what your brand can offer and many more. Through experiential marketing, you can build a lasting relationship with your customers because people nowadays crave unique experiences. When done right, this provides your brand with more bang! If you are still unconvinced, here are some perks of experiential marketing that we gathered for you.
- Social media visibility.
One-of-a-kind experiences encourage people to capture and share the content on their social media accounts which expands the reach of your campaign. If your event is a hit, it will be the talk of the town and will boost your consumer engagement. If you are looking for the hippest trend in town, check out the Pyramid by 360 Selfie as it took E! Pop Gala by storm. Influencers such as Mimiyuuuh, Louise De Los Reyes, experienced a Hollywood-level photo and video content.
- Brand interaction.
To build positive a impression, your customers must be able to interact with your product and your brand. Fun, unique and memorable brand experiences will provide an engaging opportunity that people will enjoy. Through live events and immersive experiences, your audience is more likely to get the message. Create such experience with Waveplay Interactive’s Augmented Reality Motion Games and Interactive Floor wherein you can transform any space into a highly immersive and engaging play area for children and adults alike.
- Create a memorable experience.
Experiential marketing gives an opportunity for the audience to engage their senses and it also provides a more enjoyable experience. Research shows that if you trigger any combination of sensory response, your customer’s experience is enhanced. Through Waveplay Interactive’s Sensory Art, your guests will be able to enjoy a visual experience that moves with their command.
- It makes you stand out.
In a battle for brand recognition, experiential marketing can set your brand apart. It shows that you are willing to go beyond the ordinary and people will pay attention to the one that stands out. Craft your image as creative and unique and boost your marketing strategy.