Experiential Events: Presenting The Rexona AR Dance

In an innovative and exciting collaboration, Rexona has teamed up with Waveplay Interactive, a leading metaverse supplier in the Philippines, to bring forth a cutting-edge Augmented Reality (AR) experience. The result? The captivating Rexona AR Dance, featuring Blythe, also known as Andrea Brillantes.

Waveplay Interactive, recognized for its expertise in creating immersive and interactive experiences within the metaverse, has once again demonstrated its prowess by conceptualizing and executing the Rexona AR Dance project. As a frontrunner in the world of interactive events, Waveplay Interactive has consistently pushed the boundaries of technology to deliver engaging and unforgettable experiences.

The heart of this collaboration lies in the creation of a custom AR game that fuses the worlds of entertainment, technology, and branding. The game not only showcases the brand’s commitment to innovation but also provides an avenue for participants to engage with Rexona in a truly unique and memorable way. This interactive endeavor seamlessly weaves the brand’s core message of being unstoppable into a dynamic and entertaining dance challenge.

The agency responsible for bringing this vision to life is Summit Publishing Co., Inc. With their expertise in media and content creation, they have played an integral role in ensuring the seamless execution of the project, from concept to delivery.

Rexona AR Dance

Central to the Rexona AR Dance is the involvement of @Bythe or Andrea Brillantes. As a popular figure with a massive following, Andrea adds a layer of excitement and relatability to the experience. Through the power of Augmented Reality, participants can find themselves dancing alongside Blythe, creating an immersive experience that blurs the lines between the virtual and the real.

The Rexona AR Dance not only serves as a testament to the brand’s dedication to innovation but also exemplifies the potential of Augmented Reality to transform how brands interact with their audiences. This project opens up new horizons for experiential marketing, brand activations, and event technology.

Rexona-Waveplay Collab

The collaboration between Rexona and Waveplay Interactive serves as a shining example of how technology can be harnessed to create connections and experiences that leave a lasting impact. As the worlds of digital and physical continue to merge, projects like the Rexona AR Dance pave the way for an exciting future where brands can truly engage with their consumers on a whole new level.

In a world where experiences matter more than ever, the Rexona x Custom AR Game stands as a beacon of innovation, a harmonious blend of technology and creativity that invites participants to dance to the rhythm of the metaverse.